Wednesday, 16 February 2011

Well congratulations to the local news team who have excelled themselves yet again. As I was quickly flicking through the channels earlier BBC Look North was on at the time and they were discussing Professor Robert Winston's visit to the area to open a new complex at the University of Sunderland. http://www.sunderland.ac.uk/newsevents/news/news/index.php?nid=1121
So far so mundane but in an interview with the TV scientist himself the caption came up with his name and underneath to describe who he was there was written "Really bright person". Was the producer debating what of the myriad possibilities they could use to describe him. Perhaps one of his current posts such as the Professor of Science and Society at Imperial College was considered, or maybe they thought that his TV work should be acknowledged and say he was the presenter of e.g. "The Human Body". Possibly they might have even thought to title him as a Labour peer but after racking their brains could not make up their minds and settled for "Really bright person" as this wasn't vague in the slightest and the jokey tone in no way patronises him or the people of the North for whom the visit of an intelligent person is news in itself. It almost says "Well done Sunderland University for this new science thingy, just as well as you've got a really intelligent person to open it for you - if you ask nicely he might explain what it's for".

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